60% of Google searches now end without a click. Buyers ask ChatGPT, Perplexity and Gemini instead, and if your brand isn’t in those answers, you’re invisible. HubSpot built the tool. Pivot configures it around your market, and shows you what that looks like before you commit.
Marketing Hub, Content Hub and the AEO tool are one system: know the buyer, reach them, get cited by AI, and measure what worked. We configure it around your market so day one isn’t a blank dashboard.
HubSpot’s AEO tool shows your Brand Visibility Score across ChatGPT, Perplexity, Gemini and Google AI Overviews, then which content, citations and schema to build. Pivot configures the prompts, the competitors and the category.
51% of marketing teams say their ICP is too broad to target. We rebuild yours from calls, deals and retention patterns, so every campaign knows who it’s for.
93% of teams that beat their goals test weekly or faster. We build the dashboards, A/B workflows and alerts so the team sees what’s working before the next QBR.
Source reports that follow the real buyer journey, not last-click fiction. Multi-touch attribution on clean inputs, and an ROI story for next quarter’s budget.
Channels that used to produce pipeline are getting less predictable, click-through is down, and the next decade of discovery is still being written. The answer is a new playbook, and a stack that can run it.
AI Overviews, zero-click answers and a shift in how buyers research. Most teams don’t yet measure or influence AI visibility.
Analytics, email, ads and CRM in four places. Attribution becomes a quarterly debate. By the time the report is stitched together, the campaign is over.
Most of it doesn’t know your ICP, your voice or your market. Turning it on without a foundation automates the wrong things.
How to get cited when buyers ask AI about your category, with the HubSpot AEO tool walkthrough, a measurement framework and a self-assessment. Built from implementation, not theory.
Read the playbookSix questions on whether growth is stuck at ICP, segmentation, distribution or experimentation, based on HubSpot’s Loop Marketing framework.
Take the diagnosticCalls, deals and retention patterns, plus HubSpot CRM data. The output is a sharper ICP, a segmentation framework, and a clear list of who you should and shouldn’t market to.
Marketing Hub, Content Hub, Smart CRM and the AEO tool together, not eight tools stitched by Zapier. We migrate the work you already have and rebuild automation around it.
Your prompts, competitors and category. We audit the Brand Visibility Score, find the citation gaps, and build the schema, FAQ pages and content that get you into more answers. We run this in our own portal.
A weekly testing cadence, real-time dashboards, and attribution that answers what worked. The team knows by Thursday, not at the next QBR.
Pivot has played a critical role in untangling an initial messy HubSpot setup that had over 40 workflow[s] updating the lifecycle stage. They have guided us on how to simplify our system and adhere to best practices, which has helped us to not only stabilize HubSpot, but also our HubSpot to Salesforce sync. They were able to do this while also helping us to better understand what features to use in HubSpot (e.g. explaining the difference between HubSpot and SFDC campaigns and how they should work together) and meeting ad-hoc requests with tight deadlines. Jane and Christa have been an invaluable resource to our organization surrounding all things HubSpot. I would highly recommend Pivot for any HubSpot needs you might have.
93.7% gross revenue retention, as of October 2026. Pivot has been a HubSpot Solutions Partner since 2014, Platinum tier, and we run AEO in our own portal before we recommend it.
You already own most of these. We’ve built custom API integrations between HubSpot and the tools marketing teams depend on, so moving to HubSpot doesn’t mean ripping out what works.
If your software has an open API, we can connect it. Native, middleware or custom API is decided on a technical call.
AEO is the practice of making sure your brand gets cited when buyers ask AI platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) about your category. It matters now because roughly 60% of Google searches end without a click, and a growing share of buying research happens inside AI chat interfaces. Traditional SEO optimizes for ranking in a list of links; AEO optimizes for being cited in a conversational answer. Different playbook, different content structure, different measurement.
SEO tools measure search ranking. HubSpot’s AEO tool measures AI visibility, your Brand Visibility Score across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and tells you which citations, content, and schema changes will move it. It’s not a replacement for SEO tools, but it’s the first native tool inside a marketing platform purpose-built for this shift.
A standard Marketing Hub Professional migration with Pivot runs 6 to 10 weeks from kickoff to go-live. Complex builds involving Marketo or Pardot migration, multi-brand setups, or deep integration with ad platforms and SEO tools typically run 10 to 16 weeks. We migrate your existing campaigns, contact lists, and workflows, not just the raw data.
We build a custom proof-of-concept demo around your actual marketing workflows, your campaigns, segments, lead sources and attribution reports, in a real HubSpot environment before you sign anything.
Yes. ICP development is one of our most common engagements. We use real customer call content, HubSpot CRM data, and market research to build an ICP specific enough to drive segmentation. Output includes buyer personas, firmographic filters, ICP-fit scoring properties for HubSpot, and a segmentation framework you can use in campaigns.
Loop Marketing is HubSpot’s framework for continuous, AI-augmented marketing that replaces the linear funnel. Its four stages are Express (brand and ICP), Tailor (segmentation and personalization), Amplify (multi-channel distribution and AEO), and Evolve (real-time experimentation). Pivot’s 3-minute diagnostic identifies which stage is the bottleneck. Take it at blog.pivotslc.com/loop_marketing_diagnostic.
Yes. About half our marketing engagements are with companies already on HubSpot who aren’t getting the results they expected: broken attribution, underperforming workflows, an unclear ICP, unused features. A free portal audit identifies the highest-leverage fixes.
Early AI visibility signals often appear within 60 to 90 days of starting AEO work: shifts in Brand Visibility Score, new citations, changes in share of voice. Meaningful traffic and pipeline impact typically build over 3 to 6 months. HubSpot’s own AEO implementation generated nearly 20 times more leads from AI over several months of disciplined execution.
Schedule a demo and we’ll build a proof of concept around your market: your prompts, your competitors, your content. You’ll see the Brand Visibility Score, the Loop Marketing gaps, and a plan before you commit.